2017 Bronze Cannes Lion Winner - Film Craft
2017 Silver Clio Award - Commercial
The launch of Pandora Sounds like You campaign features Michel Gondry's tribute to music, plus 4 unique videos of musicians listening to the music that inspires them with the power of Pandora Premium.
The campaign also featured 18 additional artists that were featured in a 360 campaign that included hand painted OOH, several digital units, Q+A, and all things social that lead back to artist created playlists with music they're listening to.
If fans can’t come to events, we’ll bring the events virtually to fans. Partnering with the video-streaming platform, Maestro, we created a completely new listening experience, producing over 20 events in nine months for hundreds-of-thousands of Pandora listeners.
Virtual event production is essentially making a TV show; fusing performances and pre-produced content for an authentic entertainment experience through a little black screen. We formed a long-term partnership with Maestro, a dedicated white-labeled event streaming platform, to play host for our millions of listeners. Each event utilized paid, owned, and organic media to target fans of the artist, driving them to RSVP and stream the event on a dedicated landing page via Maestro. Our RSVP strategy allowed us to build a pipeline of retargetable listeners for future events.
Impact
Bringing live music to listeners when they needed it most. 460k+ listeners watched a Pandora event in 2020.
Average watch time >10 minutes, skewing as high as 19 minutes.
Kane Brown’s song won the best performance for LiveXLive awards–the only branded performance to do so.
With a completely revamped mobile experience and new features to boot, Pandora’s in-house creative team set out to show the country that the OG music-streaming service is still in the game—and even better than folks remember. We kicked off the $16M campaign with a huge stunt. We put on a live large-scale Halsey concert at the Brooklyn Mirage for thousands of fans to enjoy—and live-streamed it into New York’s Times Square for a massive silent disco. But that was just the beginning. The multi-channel campaign is now sweeping the country, with vibrant out-of-home ads in nine major metropolitan markets, high-traffic locations like Times Square and LA Live, and three new commercials airing across the morning and late-night national television and streaming services. This was the first time in years Pandora invested in TV, and the spots have already proven their infectious worth. Leading with the campaign’s hero line, “Be you. We’ll be your music,” the commercials mix humor with music and high-end production to demonstrate our brand’s unique ability to transform any mundane moment with the perfect soundtrack. We took a similar tactic on the digital and out-of-home creative, pairing vibrant visuals with a cheeky, attention-grabbing copy to emphasize that Pandora is all new, all improved, and all you.
2020 - What a year. Pandora wanted to acknowledge our time at home without creating a narrative that leaned into the sensitivities that surrounded the COVID pandemic.
Pandora understood that the use of smart devices was way up, so by highlighting the fact that music and audio entertainment can elevate your time at home with fun, joy, and excitement we asked consumers to use their smart device by asking Pandora to be their platform of choice.
Partnering up with Oddfellows we created a world that established users in elevated new heights while working out, to bring their imagination to life with your family and take their friends on a tropical virtual journey with a tiki-themed happy hour.
During artists promo cycles they stop by to promote their new music spinning on Pandora. Check out the unique videos series' created to give them the opportunity to tell their fans what's coming out.
We brought the world's most loved apparel brand back to the people who made it great — everyone. Reminding them that you don't just wear Levi's, you live in them.
You know about it. Now do something about it.
Through broadcast, social and digital we helped Intel evolve their brand campaign to show consumers already know they need to upgrade to a new PC.
Directed by: Jeff Low
Photographer : F. Scott Schafer
LeBron James’ Uninterrupted partnered with Pandora to give athlete’s a platform to create playlists inspired by their journey, inspirations, and hype music.
Intel inside. Amazing experiences outside.
After years of declining brand awareness, Intel decided it was time to break out of being “locked inside” and appeal to a new generation by showcasing all of the amazing experiences they make possible outside.
So we created a video-led, fully integrated global campaign that showed a new generation a whole new Intel.
Directed by: Drea Cooper
Pandora presents The Sauce your spot for the hottest hip hop tracks. Tune in and get sauced up with your weekly dose of the latest and greatest in hip hop.
The Sauce is a station that I helped create from the bottom to the top.
Listen here: The Sauce
Watch as Vivienne, The Iron Bull, and Varric bear witness to the tearing of the Breach—a cataclysmic event that will plunge the world of Dragon Age into chaos.
"Quest for the Red Lyrium Reapers" allows fans to dive deeper into the lore, challenging them to find hidden video content and then rewarding them with an unprecedented incentive—a free in-game weapons pack.
A decade after pioneering the category of Bluetooth devices designed to locate easily misplaced items, Tile, Inc. faced its inaugural competition with the introduction of Apple AirTags. This marked a pivotal moment, prompting Tile to introspect and redefine its identity as a brand intricately linked to its innovative product.
Enter Pep, appointed as the Brand and Creative Director, entrusted with the task of not just evolving the Tile product but transforming it into the Tile Brand. The strategy involved crafting a bold, vibrant, and youthful brand that resonated deeply with consumers by emphasizing the protective aspect of our technology over their most cherished belongings.
The outcome was a transformative shift – a deliberate departure from the conventional tech brand identity to establish a more distinctive and relatable brand with a unique perspective.
In January 2022, Tile, Inc. became part of Life360 through acquisition, maintaining control over the brand's future under its existing management.
Pandora’s mission is to help people live their lives at full volume. Our spring campaign brings that idea to life by showing how every little moment can be enhanced with the right song, the right beat, the right soundtrack. This season, Pandora helps you discover your unique sound—the music that moves you, the rhythm that fuels you, the album that inspires you to be you.
This multi-million-dollar brand campaign boasts large-scale outdoor placements in iconic locations throughout five major markets: Atlanta, New York, Miami, the Bay Area, and Nashville. Our in-house creative team developed more than 1,100 pieces of creative across out-of-home, experiential, digital media, CRM, and social channels. Think: the Oculus building, Times Square, subways, bus stops, even bus wraps. For digital media, we executed site-takeovers with Thrillest, Vevo, and Vox, created an entirely unique Snapchat filter, and developed two campaign video spots for Hulu. We even commissioned street artists to create murals in the top markets.
San Francisco has 72 hills totalling over 30,000 feet of vert. In other words, cycling isn't easy for anyone outside of the spandex set.
The New Wheel was looking to change this, and to find a way to how their electric bicycles could effectively flatten SF, and make the entire city accessible by bike.
The posters feature 4 iconic SF landmarks portrayed in international orange, the color of the Golden Gate Bridge. The design calls for the interconnecting posters to be hung at a 30º angle, simply and elegantly demonstrating the effect of a New Wheel eBike.
The poster set was shortlisted for a 2012 Cannes Lion.
Swooping down from the high places of Oakland under cover of darkness, the predatory Ghost Owl leaves in his wake a trail of brightly colored markings. The following is a study of one such incident.
Artist - Ghost Owl
2016 - Three of my childhood friends and myself started a California wine company. It's called Stinson and we're in a can.
A shoppable video and page takeover produced with Complex featuring Chance the Rapper to launch Dockers' Get Ready campaign.
Our dogs are like family, and we want to give them the best there is. That's where Milo's Kitchen comes in. It's made from the best for your best friend.
Selection of TV, Print, and Interactive.
Milo’s Kitchen Treat Truck
Summer 2014 Milo's Kitchen took their kitchen on the road and brought 100% real, home-style treats to dogs across America. They think all dogs deserve the same goodness as the rest of the family; that's why every one of their wholesome treats is made in the USA.
Attendance: Over 108,000
Treat Truck Impressions: 1,123,820
Social Media Impressions: 13,895,989
PR Realized Audience: 36,628,796
While working at Upper Playground, I got the opportunity to do their Fillmore Street flagship store window front. It was a 10 year retrospective and photo documentary of their history. It won 2009 San Francisco Fashion Awards - Best Store Front.
